Oem chinese toys and other enterprises campaign own brand - Cartoon USB Flash Drive Manufacturer

Pair of Gao Tong women's boots, shoe-making enterprises in China, an ex-factory price of 6 dollars, exports to the United States, paste someone else's brand, it can be sold for 60 U.S. dollars ... ...

In fact, the existence of this phenomenon is not just a business or an industry, but the OEM (commonly known as "OEM" or "OEM"), a common phenomenon in the industry.

It is understood that only in Zhejiang Province, Ningbo, 90% of small household appliances for the OEM, Pinghu 95% of the clothing is OEM, Cixi 90% of the lamp is OEM, 80% of Yiwu toy is OEM. The current global 1 / 3 of OEM services provided by the Chinese. The domestic brands more than 20% of the market by OEM way.

Abundant labor resources, low-cost raw materials, strong manufacturing capacity, mass production ... ... the past, China's OEM companies have full advantage of relying on factors of production to low-profit, and thus effectively reduce the R & D, marketing and brand development and so the costs and risks.

However, when these advantages one step away, the Chinese OEM enterprises should the next question to consider it?

When China's economic development has achieved encouraging results when it comes to OEM for the main force of China's manufacturing industry on how to achieve the goal of brand power, use of core technology, brand culture, intellectual property rights to obtain higher profits, the problem The solution?

90 years since the last century, the country made it clear that the brand strategy and rapid growth of China's famous stage. Comrade Deng Xiaoping's southern tour in 1992, the conversation said: "We must have our own competitive products, be sure to create China's own brand, or we need to be bullied." In 1994, Comrade Jiang Zemin wrote an inscription: "establish democracy and ambition, innovation national brands. " In 1996 the State Council promulgated the quality of the brand strategy framework written into the terms of national industry. During this period a number of Chinese brands among the domestic brands through competition with foreign brands to grow up quickly and become one of China's economic life, the most beautiful landscape.

CPC Central Committee and size up the situation, the vision put forward to achieve brand strategy. Hu strongly pointed out: "To have our own core technology, to have our nation in the world brand." Creation of national brands is the need for global economic integration is the need for the great rejuvenation of the Chinese nation, is building a socialist harmonious society.

Eleventh Five-Year Plan explicitly proposed to create more brands with independent intellectual property rights. Building the brand is not only the need for government advocacy, the efforts of enterprises, but also active participation of the whole society. Brand building in China started late because of work, not yet fully formed, unified and effective brand strategy across the country work, mechanisms and implementation of the policy system. To this end, the Ministry of Commerce carried out since 2006's "Brand Promotion", organized by the media, economists, people in the community form teams, to carry out missionary activities in the country, shows the government's determination to promote the building of our brand.

2006, at the Ministry of Culture, State Administration of Radio, the State Press and Publication Administration, Beijing Municipal People's Government, co-sponsored, the First China Beijing International Cultural and Creative Industry Expo (hereinafter referred to as "Beijing Fair") achieved complete success. November 2007, the upcoming second session of the Beijing Fair launched the international corporate culture and brand innovation forum to implement the strategic thinking of the government's brand; for the Chinese national brand to go international brands, aggregate wisdom of the world's most cutting-edge; of Chinese enterprises to rely on local markets, and expand international markets, changes in business development strategies to promote the people's cultural and creative spirit and culture consumption.

To create their own brands, and brand bigger and stronger, which is the ultimate dream.



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